I’ve tried a handful of different services, and I’d definitely consider trying more – maybe you’ll get a little series here in the future? Noted competitors include: Plated, Hello Fresh, and the vegetarian Purple Carrot – now with Mark Bittman on board. With a 2 billion dollar valuation, $135 million in their series D funding, Blue Apron is likely to be on the scene for the long term. They also have a particularly well designed app AND web app. There are many meal kits on the market, but Blue Apron is one of the more established ones – they were on the ground early, consistently iterated on their product, and have added features such as wine pairings, a well-curated store (overpriced, but great for ideas!), and cookbooks. Sometimes food needs to well, just be food…A meal kit where someone else chooses the recipes and buys the food for me is startlingly refreshing. My obsessive love of food can be exhausting.

I was interested in seeing if my partner would enjoy cooking if I were to step out of the kitchen and let him do his thing with the Blue Apron directions // or if this could be something that we’d enjoy doing together.I got a new puppy who dislikes alone time, and didn’t have the bandwidth to do my preferred daily shopping – I actually love going to the store, but needed another practical option for last minute meals that wasn’t delivery.It’s *very* easy to sign up for the service, and they have a great acquisition model that allows you to give your friends free meals after you’ve ordered a few boxes. A friend gave me a free week of meals, and I rarely turn down free food.I started using Blue Apron for a few reasons: TL dr: I’d recommend Blue Apron if you are interested in a meal kit, with reservations that I’ll get into below. Disclaimer: this review is *not sponsored in any way* – I paid for a series of Blue Apron meals with my own hard earned moolah, and the giveaway is sponsored by me!Īfter several months of ordering Blue Apron boxes, I thought it would finally be appropriate to hop onto the Second Lunch and share with you a detailed review, organized in an FAQ format (warning, it’s long).

The blue apron